How many decisions do you think you make in a day? 1. 1,000. 10,000. Think again. It’s estimated that the average adult makes 35,000 decisions…every single day.
Combine that with all the options you have, once you’ve made your 35,000 decisions, and you’ve gone through 100,000 choices.
And that’s the top trend affecting airline and MRO material buyers. Choices. The dire onset of information overload.